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Quality Furniture. Everyday Low Prices.

We’ve come a long way since starting out with a humble collection of Replica Tolix stools in just three colours!
Today, Chairforce offers chairs, tables, stools and other furniture products across Australia and New Zealand. But our aim hasn’t changed: affordable, in-stock, commercial-grade furniture, backed by friendly, no-fuss service.
And we’re not stopping there!

2013

Where it all began

6

Showrooms

1,500+

Products

Staff helping customers in a Chairforce showroom

Our Story

What started as a passion project in a small Perth warehouse has grown into Australia’s trusted source for quality furniture. Our journey has always been guided by one simple principle: great furniture should be accessible, reliable, and built to last.

2013 – The Beginning

A Humble Start

Chairforce began with a simple idea: 
make quality commercial furniture affordable 
and accessible, without the fuss.

2017 – The Growth

Growing Across Australia

As our range grew, so did we! More furniture, more colours and more showrooms, bringing Chairforce closer to customers across Australia.

Today – Industry Leaders

Across Australia & New Zealand

Today, Chairforce has six showrooms across two countries and over 1500+ products to explore. We’ve come a long way, and there’s plenty more to come!

Harry Bray About Chairforce

Built on Trust & Quality

At Chairforce, we believe good quality furniture shouldn’t cost a fortune. We’re a hard working team of Aussies and Kiwis who keep things simple — quality products, everyday low prices and good old-fashioned customer service. Our products are cost-effective, but we never cut corners when it comes to strength, durability or design. We’re not resellers. You’re dealing directly with the designers and importers, which means no unnecessary middlemen adding to the price.

We’ve invested in large warehouses across Australia and New Zealand, keeping plenty of stock on hand so you can get what you need, when you need it. We don’t believe in unnecessary overheads, fancy sales pitches or making things complicated. We’d rather focus on what matters — great products, honest prices and friendly, no-fuss service.

At the end of the day, we’re here to make buying furniture easy. And, of course, to put more bums on seats!


Harry Bray

Founder & CEO

Visit Our Showrooms

See and feel our furniture in person at one of our 7 Australian locations.

Australian Owned & Operated

Commercial Grade

Quality furniture built to last.

Everyday Low Prices

Quality without sky-high prices.

Real People. Helpful Service.

Here when you need us.

Chairforce by the Numbers

150,000

Customers

1,500+

Products

6

Showrooms